Synced Performance · Daily check-in
Good morning, Jordan. 5 things to look at.
Sitesynced.com.auLast visitYesterday, 9:42 AMData refreshed04:12 AESTWindowLast 28 days
Since you last visited
How this is rankedCross-source
03:14
Rank loss
“smart locks australia” fell #3 → #8 overnight on /collections/smart-locks
−12k impr28d at risk
04:02
Indexation
3 pages dropped to “Discovered – not indexed” in Lighting & bulbs
3 pagesindexable
06:30
Market signal
SERP volatility spike in Cameras & doorbells — industry-wide flux 7.2/10
7.2/10flux score
overnight
Revenue spike
Lighting & bulbs sessions +28% overnight — revenue tracking +$2.1k vs 7d avg
+$2.1kvs 7d avg
02:48
AI citation
Perplexity now citing /guides/matter-vs-zigbee for “what is Matter smart home” (was zero-citation)
+1 promptnow cited
Top 5 of 18 by composite score · resets at 04:00 AEST rollover · thresholds: rank Δ ≥ 2 on vol >1k · sessions/revenue Δ ≥ 20% · index status flip · AI citation flip · SERP flux ≥ 6/10See all 18 changes overnight
Empty state preview · what this strip looks like when nothing crossed thresholdsAlt state · for review only
All quiet overnight.
Nothing crossed thresholds since your last visit. Last meaningful change was 26 May, 4:12 PM — Matter bulbs cluster gained Perplexity citation.
Empty state is calm, not cheerful — no “you're all caught up”. It confirms freshness, anchors with the last real change, and offers two soft next-steps so the check-in still has a job.
Opportunities inbox
Cross-source
| Type | Item | Cluster | Impact ▾ | Age | |
|---|---|---|---|---|---|
| Cannibalisation | “smart bulbs australia” — 3 URLs competing /collections/lighting (winner #4) · /blog/best-smart-bulbs (#11) · /guides/buying-smart-bulbs (#18) | Lighting & bulbs | Vol/mo14,200 | 3d | Open |
| Indexation | 3 collection pages dropped to “Discovered – not indexed” /strip-lights · /downlights/cool-white · /smart-bulbs/e27 · detected 04:02 AEST | Lighting & bulbs | Impr/mo at risk9,400 | today | Open |
| Content gap | “matter vs thread vs zigbee” — no ranking page Competitors ranking: smarthomereviewer.au · iot-hub.com.au · pickr.com.au · all three with comparison tables | Hubs & bridges | Vol/mo6,800 | 6d | Brief |
| Zero-citation | “best smart lock for renters australia” — 0 of 4 surfaces cite us Cited instead: Choice.com.au, Reddit r/AusFinance, theguardian.com.au · we rank #6 organic | Smart locks | Prompts/mo2,100 | 4d | Open |
| Cannibalisation | “aqara fp2 review” — wrong page winning Category page /collections/sensors beating product page /products/aqara-fp2 — likely intent mismatch | Sensors & switches | Vol/mo3,400 | 2d | Open |
| Content gap | “cheap robot vacuum australia” — only #22 on /collections/robot-vacuums CTR 0.4% on 4,712 impr · price-led intent, current page is brand-led | Robot vacuums | Vol/mo4,700 | today | Brief |
| CWV | CLS regression on 4 product pages — p75 0.18, was 0.09 All hero block — likely image-tag without dimensions in recent template change · /products/aqara-* affected | Sensors & switches | Sessions/wk1,840 | 1d | Open |
| Zero-citation | “is matter the same as thread” — 0 of 4 surfaces cite us We have the explainer but it's buried in /smart-home-101 · consider standalone page | Hubs & bridges | Prompts/mo1,800 | 8d | Open |
| Link decay | 4 internal links broken after /collections/lighting/strip-lights removal Source pages: /smart-home-101 · /guides/winter-roundup · /blog/best-of-2026 · +1 | Lighting & bulbs | Links4 | today | Open |
Showing 9 of 32 highest-impact · 3 new todaySee all 32 opportunities
Clusters
Aggregate · all sources
| Cluster | 28d trend | Clicks | Revenue | AI vis | Avg pos | Status |
|---|---|---|---|---|---|---|
| Lighting & bulbs | 12.4k▲ 22% | $84.2k▲ 18% | 58%▲ 11pp | 8.4▼ 1.6 | Winning | |
| Smart locks | 3.2k▼ 18% | $28.4k▼ 9% | 22%▼ 6pp | 14.2▲ 2.4 | At risk | |
| Cameras & doorbells | 6.8k— 2% | $42.1k▲ 4% | 38%— 0pp | 11.6— 0.2 | Watch | |
| Sensors & switches | 4.1k▲ 9% | $24.6k▲ 6% | 31%▲ 3pp | 12.1▼ 0.6 | At risk | |
| Speakers & displays | 2.8k▲ 14% | $31.2k▲ 11% | 44%▲ 4pp | 9.8▼ 0.9 | Winning | |
| Plugs & power | 1.9k— 1% | $18.4k— 3% | 26%— 0pp | 12.8— 0.1 | Quiet | |
| Hubs & bridges | 1.4k▲ 28% | $8.1k▲ 22% | 18%▼ 4pp | 15.4▼ 2.1 | Watch | |
| Robot vacuums | 2.2k▲ 16% | $22.8k▲ 13% | 34%▲ 2pp | 10.4▼ 0.8 | Winning | |
| Thermostats & climate | 1.6k— 2% | $14.2k— 1% | 28%— 0pp | 13.2— 0.1 | Quiet | |
| Window coverings | 0.8k▼ 11% | $10.2k▼ 8% | 14%▼ 2pp | 16.8▲ 1.4 | Watch |
Showing all 10 clusters · totals on the brand strip belowManage clusters
Secondary contextexpand to read
Brand at a glance38.4k clicks ▲12.4%·52.1k sessions ▲18.6%·$284k rev ▲14.2%·42% AI vis ▲6ppGSC · PostHog · Shopify
Brand at a glance
GSC · PostHog · Shopify · LLM monitor · DataForSEO
Clicks GSC
38.4k
▲ 12.4%
Impressions GSC
1.42M
▲ 8.1%
Sessions PostHog
52.1k
▲ 18.6%
Revenue Shopify
$284k AUD
▲ 14.2%
AI visibility LLM mon.
42%
▲ 6pp
Avg position GSC
11.4
▼ 0.8
Market contextSERP volatility 5.4/10 ▲1.8·top: Cameras & doorbells 7.2·branded search ▲18%DataForSEO · Ahrefs
Market context
DataForSEO · Ahrefs
Branded search volume · “synced” + variants
14,200 /mo ▲ 18%vs prior 90d
Branded queries · all variantsIncludes: synced, syncd, synced lighting, synced.com.au
SERP volatility · last 7 days
5.4/10 ▲ 1.8vs 30d avg
Cameras & doorbellsTop mover: indoor cameras SERP
7.2
Smart locksReddit threads jumping into top 5
6.4
Hubs & bridgesNew FAQ block dominates Matter SERPs
5.8
Lighting & bulbsStable · matter-bulb SERPs settling
3.8
Robot vacuumsStable · price-led pages holding
3.2
Top 5 by 7d flux · 10 clusters trackedSee all
Recent efforts6 efforts logged·last: Refreshed buyer's guide intro — Jordan T., 26 MayInternal log
Recent efforts
26 MaycontentRefreshed buyer's guide intro · Matter vs ZigbeeLighting & bulbs
24 MaytechnicalAdded preload hints for hero image & web fontSensors & switches
22 Maynew pagePublished Aqara FP2 review · 1,400 words + comparison tableSensors & switches
20 Mayinternal-linkingAdded 6 contextual links from /smart-home-101 to lighting clusterLighting & bulbs
18 Mayon-pageRewrote H1 + meta on /collections/smart-locks for renter intentSmart locks
15 MaybacklinkOutreach to homestyle.com.au — secured contextual link to lightingLighting & bulbs
Showing 6 of 24 efforts logged in last 14 daysSee all efforts