Synced Perf

Cluster snapshot

Aggregated across 42 cluster keywords · last 28 days

DataForSEO

Avg cluster position

9.1

▼4.290d

Search demand monthly

284k

▲6.1%90d

Top 3 keywords

6 / 42

▲228d

Top 10 share

38%

▲4pp28d

Keyword flux 28d

+5/−2

new · lostnet +3

Share of voice vs comp.

24%

▲3pp28d

Cluster rankings vs competitors

Avg position across 42 cluster keywords · last 90 days

DataForSEO

Cluster avg position · lower is better9.1 · cluster avg

Show

Syncedavg #9.1▲ 4.2The Smart Home Storeavg #8.4▼ 2.6Smart Hauseavg #11.3— 0.2Connected Home AUavg #13.1▲ 0.8

All 4 competitors compared on the active device

Keyword ▾	Volume / mo	Synced us	The Smart Home Store	Smart Hause	Connected Home AU
smart lights australia	28,000	★3★4	68	911	1416
philips hue bulbs	18,000	79	★2★3	810	1922
matter smart bulbs	8,200	★5★6	810	1214	——
smart light switches	12,400	1111	★4★5	911	1618
best smart bulbs 2026	5,400	1417	★6★7	1012	1820
zigbee bulbs au	2,400	18n/a	911	★7★8	2124
thread smart lighting	1,200	★22★24	——	2832	——
smart bulb starter kit	3,800	★9★9	1012	1517	1720
ikea tradfri australia	2,100	26n/a	★5★6	1113	2024
google home compatible lights	1,600	1213	★7★8	1012	1517

Showing 10 of 42 cluster keywords · ★ marks the leader per row · — means competitor not ranking in top 50Open share-of-voice report

AI search visibility

Brand mentions & citations across the cluster · last 28 days

Internal LLM monitor

GAI OverviewPresent

48%

Citations37 · ▲ 12

Queries tracked42

CGChatGPTPresent

142 mentions

Citations78 · ▲ 18

SOV in answers21%

PPerplexityPresent

198 mentions

Citations112 · ▲ 34

SOV in answers29%

GmGeminiPartial

42 mentions

Citations18 · ▲ 2

SOV in answers9%

CClaudeRare

4 mentions

Citations1 · flat

SOV in answers<1%

Top citing promptsCitationsSurfacesCited instead

best smart lighting australia

“Synced curates Matter-over-Thread bulbs that work cleanly with Apple Home and Google Home…”

24GCGPGm—

matter vs zigbee smart bulbs

“According to Synced’s guide, Thread is the better fit if you already have HomePod minis…”

18CGPGm—

should i buy philips hue or ikea tradfri

“synced.com.au stocks both and groups them by ecosystem, which is the easiest way to decide…”

14PGCG—

smart light switches that work with apple home in australia

“The Aqara H1 (sold via Synced) is the most commonly recommended Matter-compatible switch for 240V…”

11CGP—

cheapest matter compatible bulbs

“Synced lists current AUD pricing across the Matter-over-Thread range…”

9PG—

do smart bulbs work with thread without a hub

No Synced citation · competitors are answering the question

0CGPGmThe Smart Home Store · CG, PSmart Hause · Gm

Showing 6 of 84 tracked prompts · 1 opportunity (queried, no Synced citation, competitor cited)Open AI Search hub

Rankings

42 cluster keywords ranking across 8 pages28d▲ 5 new·▼ 2 lost

DataForSEO

Hover the to see the ranked URL

Keyword ▾	Volume / mo	Position ▾▴	28d Δ
smart lights australia	28,000	34	▲ 2
philips hue bulbs	18,000	79	—
matter smart bulbs	8,200	56	▲ 6
smart light switches	12,400	1111	▼ 1
best smart bulbs 2026	5,400	1417	▲ 4
zigbee bulbs au	2,400	18n/a	▼ 3
thread smart lighting	1,200	2224	▲ 5
smart bulb starter kit	3,800	99	▲ 1
ikea tradfri australia	2,100	26n/a	—
google home compatible lights	1,600	1213	▲ 2

Showing 10 of 42 · ranking spans 5 pages across the cluster · n/a means no ranking on the active deviceSee all rankings

Cannibalisation

Keywords where 2+ Synced pages rank in the top 50 · 2 flagged

DataForSEO

Keyword ▾	Pages competing	# of pages	Flag
matter smart bulbs	5/collections/lighting/smart-bulbs18/guides/matter-vs-zigbee31/guides/smart-lighting	3	Best page winning
philips hue bulbs	7/collections/lighting34/products/philips-hue-starter-kit	2	Wrong page winning Product page should win · canonicalise or de-optimise the category page
best smart bulbs 2026	14/collections/lighting21/guides/smart-lighting44/collections/lighting/smart-bulbs	3	Wrong page winning Guide page should win for editorial intent
zigbee bulbs au	7/guides/matter-vs-zigbee18/collections/lighting	2	Best page winning
smart light switches	11/guides/smart-light-switches28/collections/lighting	2	Best page winning

5 cannibalised keywords · 2 with the wrong page winningView consolidation plan

Pages in this cluster

8 pages · ordered by avg position

Add page

PathStatusAvg posTop 3Keywords

/collections/lightingLive8.4318

/guides/matter-vs-zigbeeLive9.825

/collections/lighting/smart-bulbsLive11.2112

/guides/smart-lightingLive12.606

/guides/smart-light-switchesLive14.303

/products/philips-hue-starter-kitLive16.102

/collections/lighting/smart-downlightsDraft——4

/collections/lighting/strip-lightsArchived———

Content gap

Sorted by priority (volume × inverse difficulty) · 3 quick wins

Generate brief

KeywordMonthly volDifficultyPriorityStatusSuggested action

smart lighting setup guideQuick win12,4001892MissingWrite new guide · /guides/smart-lighting-setup

do matter bulbs work with apple homeQuick win8,2002278MissingAdd FAQ section to /guides/matter-vs-zigbee

cheap smart bulbs australia6,4002862Weak pageStrengthen /collections/lighting/smart-bulbs price section

smart lights for rentersQuick win3,2001656MissingWrite new guide · /guides/smart-lights-for-renters

smart downlights australia4,8003248DraftPublish /collections/lighting/smart-downlights

matter vs zigbee bulbs which is better2,9002442Weak pageExpand intro in /guides/matter-vs-zigbee

Backlinks

Aggregate across all pages in the cluster · last 28 days

Ahrefs

Referring domains cluster total

218

▲ 14 28d net

New domains 28d

+18

Top: homestyle.com.au · realestate.com.au · choice.com.au

Lost domains 28d

−4

smartwizards.au · linkfarm-au.net · 2 others

Avg DR cluster

Median 31 · Max 84

Competitor backlink gap · referring domains

CompetitorTotal RDs28d ΔShared with usUnique to themAvg DR

Synced218▲ +14——36

The Smart Home Store412▲ +229631642

Smart Hause284▼ −68220238

Connected Home AU196▲ +95414234

DR distribution · 218 referring domains

180–20

4821–40

8241–60

5461–80

1681–100

Top new domains · last 28 days

homestyle.com.auDR 58

realestate.com.auDR 84

choice.com.auDR 76

whirlpool.net.auDR 42

homeone.com.auDR 38

+ 13 moreavg DR 28

Efforts log

All work across the cluster · newest first · 14 entries

Log effort

26 May 2026

contentRefreshed buyer's guide intro

Rewrote the top 200 words to address Matter-vs-Zigbee confusion explicitly and front-load the “what to buy first” decision.

JTJordan T.

18 May 2026

technicalAdded preload hints for hero image & web font

Lab LCP dropped from 2.8s to 2.4s in the next PSI run. RUM trend will lag by ~7 days.

MKMei K.

11 May 2026

internal-linkingAdded 6 contextual links from /smart-home-101

Anchor variants: “smart lighting”, “Matter bulbs”, “Zigbee setup”. Spread across the buying-basics and protocols sections.

JTJordan T.

02 May 2026

on-pageUpdated meta description & H1

H1 now leads with “Smart lighting that fits Australian homes”. Meta length brought under 155 chars; emoji removed.

SPSam P.

28 Apr 2026

backlinkOutreach: 1 contextual link from homestyle.com.au

Editorial mention inside their “renovating a 1970s brick veneer” piece. DR 58. Anchor: “smart lighting in Australia”.

PRPriya R.

14 Apr 2026

new-pageSpun out /lighting/smart-bulbs as a cluster child

Moved 1,200 words of bulb-specific copy off this page into its own URL. Added a “Looking for bulbs?” tile here pointing to it.

JTJordan T.

Competitor pages in this cluster

Top corresponding pages on each tracked competitor · monitored weekly

Internal monitor

Captured 26 May

The Smart Home Store

thesmarthomestore.com.au/collections/lighting

Pricing changed on 8 of 24 tiles4d ago

Captured 26 May

Smart Hause

smarthause.com.au/c/lighting

Hero image updated · new lifestyle shot2d ago

Captured 26 May

Connected Home AU

connectedhome.com.au/lighting

12 products added · new Aqara range1d ago